How to Build an Email List
I wanted to break down HOW to build an email list, as it’s helped me make my side biz @blackwalletorg a profitable biz.
It’s easy to create & pretty powerful when done right.
Building an email list helps you create an audience not dependent on a platform.
Let’s dive in!
1. Start with a Great Platform
I like Convertkit best.
They have simple, text-based email templates that look and feel personal. Gone are the days of image-heavy, convoluted emails.
Your email should be personal, with just a few links & TEXT-BASED with just a few images.
P.S. if you’re bootstrapping, start with Mailchimp is free up to 2,000 subscribers.
Once you hit a threshold, you can always switch. The most important thing is YOUR LIST.
Okay, now let’s talk about a LEAD MAGNET!
To get your emails list poppin’ you have to provide MASSIVE value FOR FREE.
A lead magnet is an incentive that marketers offer to potential buyers in exchange for an email address.
You can offer a digital download, such as a free PDF checklist, report, eBook, whitepaper...
Ask your audience what they’re looking for.
- SEMRush to find relevant content
- Facebook Group ask what they need
- Ask your customers what content would help them.
Convert this to a google doc and send it to a designer. They’ll convert to PDF with a great cover you can promo.
Now, think about your funnel, my favorite marketer, Russell Brunson talks about this in DOTCOM Secrets. You’ll need:
- Website popup (only recommend exit intent, message me for details) or landing page
- ConvertKit or Mailchimp integration
- Email template
Now that your lead magnet is set up, you’re good to go! It’s time for outreach. Your lead magnets need to go everywhere:
Link in your signature, ads on your website on sidebar, social media posts, featured image on blog articles.
Share it everywhere!
Lastly, develop your up-sells.
Now that you have their emails, you want to provide them with more value and paid products. Follow the 80/20 rule. 4 pieces of free content, 1 piece of promotional
This should get you well on your way!
September 3, 2019