How to Build an Email List

I wanted to break down HOW to build an email list, as it’s helped me make my side biz @blackwalletorg a profitable biz.


It’s easy to create & pretty powerful when done right.


Building an email list helps you create an audience not dependent on a platform.


Let’s dive in!


1. Start with a Great Platform


I like Convertkit best.


They have simple, text-based email templates that look and feel personal. Gone are the days of image-heavy, convoluted emails.


Your email should be personal, with just a few links & TEXT-BASED with just a few images.


P.S. if you’re bootstrapping, start with Mailchimp is free up to 2,000 subscribers.


Once you hit a threshold, you can always switch. The most important thing is YOUR LIST.


Okay, now let’s talk about a LEAD MAGNET!


To get your emails list poppin’ you have to provide MASSIVE value FOR FREE.


A lead magnet is an incentive that marketers offer to potential buyers in exchange for an email address.


You can offer a digital download, such as a free PDF checklist, report, eBook, whitepaper...


Ask your audience what they’re looking for.


  • SEMRush to find relevant content 
  • Facebook Group ask what they need
  • Ask your customers what content would help them.


Convert this to a google doc and send it to a designer. They’ll convert to PDF with a great cover you can promo.


Now, think about your funnel, my favorite marketer, Russell Brunson talks about this in DOTCOM Secrets. You’ll need:


  • Website popup (only recommend exit intent, message me for details) or landing page
  • ConvertKit or Mailchimp integration 
  • Email template
  • Upsells

Now that your lead magnet is set up, you’re good to go! It’s time for outreach. Your lead magnets need to go everywhere:


Link in your signature, ads on your website on sidebar, social media posts, featured image on blog articles.


Share it everywhere!


Lastly, develop your up-sells.


Now that you have their emails, you want to provide them with more value and paid products. Follow the 80/20 rule. 4 pieces of free content, 1 piece of promotional


This should get you well on your way!

Posted on

September 3, 2019

in

Business

category

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