Marketing Cheat Codes

When it comes to marketing. You don’t have to reinvent the wheel. Use the competition to your ADVANTAGE. I can’t tell you enough how we leverage the success of competitors to both emulate and improve best practices. I’m gonna give you my cheat codes, let’s dive in!!


First, jot down the USP of each and every competitor. Perform a SWOT analysis to closely examine the Strengths, Weaknesses, Opportunities and Threats related to your company.

Like this:

1. Facebook’s Ad Library

Use Facebook’s Ad Library to spy on competitor ads. It lets you see competitors ads. It’s lets you see competitors ads they’re running on FB and IG. Look at:

  1. ‍How long the ad has been running
  2. The type of content (image, video)
  3. The copy

This helps you understand what type of content to create.


2. SimilarWeb

This will show your competition’s analytics and online strategy. This is an estimate, but it provides GREAT INSIGHT:

  • Global ranking
  • Estimated page visits
  • Top traffic sources
  • Top social platform

Great insights to help you make informed decisions.


3. BuiltWith

Like, wappalyzer (recent post) this website will give you the breakdown of a website’s technology. The CMS, if they have google analytics installed, plugins used and so much more.


4. SEMRUSH

This tool is lit. Find your competitors top performing pages, search volume and more. It has a free version where you can do a few searches per day, but it can be pricey if you are bootstrapping.

I hope you got some value from this post. Here’s a look at how we organized analysis data.


Posted on

August 23, 2019

in

Marketing Tools

category

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