What to Blog About: The Idea Exercise

A lot of business owners wonders…

“What the hell do I Blog about?”

So, today’s marketing tip will go over your post frequency, the type of content you can create with proven results and creating or delegating your content to skilled writers.

Aight, let’s dive in!

1. What to write about?

Use what works! There are two crucial tools to use:

1. BuzzSumo 

It helps you find content that is most shared on social media channels - you can enter your own domain or another domain, and see what has been shared socially. 

Here’s how it helps:

1a. Let’s say you have a food blog and you’re thinking of what to write.

 1. Go to BuzzSumo

 2. Type “avocado toast” as an example

 3. Organize by shares

 4. View content

Look at how the content is structured, what it includes and take notes of what's included.

1b. Another option is the #KeywordsEverywhere chrome extension.

It adds search volume to #googlesearch queries.

 1. Install the extension

 2. Do a google search for “avocado toast recipes”

 3. Look at top organic results

 4. Take notes - like you did with Buzzsumo

2. The goal with your notes should be to leverage existing content of competitors and make content that’s better, longer and more engaging.

Example: if they’re using 5 images, use 8. If it’s list content, like “7 reasons to eat avocado toast”, make yours “12 ways to eat avocado toast"

Use their content as a guide, and DO NOT REPLICATE any of their content. Use it to generate your content, but make it your own, original copy. Emphasize and have a clear objective of improving the existing content. Sometimes, it doesn’t take a ton of effort to make it better.

If you’re not much of a writer, you can delegate this to an affordable writer on Upwork or my favorite, Freeeup. Be sure to request an example of their content and check their examples against Copyscape.

Next tweet, I’ll break down the brief we provide for our writers.

For the writer, in a google sheet include:

1. Due date

 2. Post date

 3. Title

 4. Keywords (google search queries)

 5. Similar Articles to Pull Ideas From

 6. Any Notes

 7. Length (800+ words or more)

The more you can provide your writer, the more they can create awesome content.

I hope this helps! If you need help promoting content, check out my earlier content! Or download my free action guide - 


Posted on

July 19, 2019


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