I write SOPs for
business owners on the AI‑powered web.
The tools, SOPs, and workflows I use to run my own business, written for owners who’d rather build the machine than keep working inside it.
Hey, I'm John. I build digital products that help business owners make more time and money.
I run 5Four, a design and branding studio that's shipped 200+ projects with a team across four continents, and founded Black Illustrations, downloaded over 100,000 times. Now I write and build for business owners who want to put AI to work on their web, brand and workflows.
Products.
All products →The AI Brand Kit
$49Everything your AI needs to build your brand. Eight files: questionnaire, research, brand rules, image prompts, the full guidelines deck and the design system setup. Drop the kit into Claude and it walks you through it.
Get the Kit →Prompt to Production
$249From brand files to a live website in two days. Everything in the Kit plus the website brief, build prompts, the twenty-fix correction sequence, the audit skill and the four-prompt launch pack.
Get the Pipeline →Recent insights.
All insights →Part I: Building a Restaurant Brand With AI
The six-phase process behind The Iru, from discovery to a finished design system.
Part II: Writing the Law for an AI Brand
How we turned The Iru's identity into a 38-page governing document.
Part III: Designing the Website in Claude
Four uploads, twenty corrections and a 45-minute animation pass to a luxury one-pager.
Part IV: Launching the Site in an Afternoon
GitHub, Vercel and Claude Code: four prompts from design tool to live URL.
FAQs
What do you actually make?+
Digital products for business owners: SOPs, templates, workflows and the systems behind them. Everything I ship is something I use to run my own companies first.
Who is this for?+
Founders and owners in any industry who would rather build the machine than keep working inside it. You do not need to be technical.
How are the products delivered?+
Instantly, as digital downloads and templates you can duplicate into your own tools the same day.
Can I hire you directly?+
Yes. Book an hour on the Let's chat page for a direct answer, or reach out through 5Four if you want something designed and built.
Where should I start?+
Watch the Insights series on building a brand with AI, then grab a product that matches the problem you are solving this quarter.