Hi–I’m John D. Saunders. I help web design studios thrive with systems.

My Journey

Over the past decade, I’ve built a seven-figure business and helped over 200+ brands create impactful websites.

But I wasn't always getting to the bag.

In 2015, I faced a significant turning point.

I was working A TON of hours at an agency as Digital Marketing Director and actually fell asleep at the wheel from exhaustion
(luckily, I came out unscathed).

I knew I needed a change. So, I took a part-time job helping an exotic car rental shop build its website presence and began to build my agency on my downtime.

After some difficult years building the business, sacrificing my personal well-being, I focused on building a remote team, creating efficient processes, and delivering exceptional results.

Today, I run 5Four, a branding and web design and development agency, where we leverage tools like Webflow and Shopify to create beautiful, functional websites that convert.

When I’m not leading my team, I’m nurturing the design community with educational content through my weekly newsletter, content on YouTube and my premium course.

I also founded Black Illustrations, a platform providing diverse illustrations for digital projects that's garnered more than 100,000 downloads and developing a video game called Pigeon's Mission
with my 6-year-old son.

I specialize in six key areas to help you elevate your studio:



Mastering Efficiency: I provide actionable tips and templates to create systems and standard operating procedures (SOPs) that streamline your workflow. Learn how to automate repetitive tasks and save valuable time.


Profitable Design

Conversion-Focused: Discover how to design and develop websites that not only look stunning but also convert visitors into clients. Using tools like Webflow and Shopify, I'll show you how to create functional, beautiful websites quickly.


Sales Strategy

Close More Deals: Gain insights into proven sales tactics that can help you secure more projects. From initial client meetings to proposal follow-ups, I share techniques that boost your closing rate and grow your client base.


Talent Acquisition

Stand Out: Learn the essentials of creating a compelling agency that resonates with new talent. I'll guide you through how to find stellar global talent and how to nurture their skills tomaximize profit and well-being.


Automation and Tools

Work Smarter: Explore the best tools and automation techniques to optimize your business operations. From project management to client communication, I cover the tech stack that keeps your studio running smoothly.


Client Communication

Build Strong Relationships: Discover strategies for maintaining clear and effective communication with clients. Learn how to manage expectations, provide regular updates, and ensure client satisfaction throughout the project lifecycle.

My Philosophy

I believe in freedom through entrepreneurship:

Ability to build a thriving business

Freedom to hire worldwide talent at fair compensation

Tenacity to develop your ideal schedule

My work is dedicated to helping you achieve your goals.

Let’s Build Something
Great Together

Whether you're a startup looking to make your mark or an entrepreneur seeking to scale, I’m here to help. Let’s create digital experiences that drive success and build a community that thrives.

Join the community

Looking forward to connecting and building something incredible together.